{"id":16959,"date":"2023-02-16T10:16:00","date_gmt":"2023-02-16T06:16:00","guid":{"rendered":"http:\/\/lycee-stpierre.ac-reunion.fr\/?p=16959"},"modified":"2026-04-09T14:30:37","modified_gmt":"2026-04-09T10:30:37","slug":"la-formation-bts-management-commercial-operationnel","status":"publish","type":"post","link":"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/la-formation-bts-management-commercial-operationnel\/","title":{"rendered":"Le BTS MCO, Management Commercial Op\u00e9rationnel dans notre lyc\u00e9e"},"content":{"rendered":"\n<p style=\"font-size:17px\"><strong>Le titulaire du Brevet de Technicien Sup\u00e9rieur Management Commercial Op\u00e9rationnel (BTS MCO) a pour perspective de prendre la responsabilit\u00e9 op\u00e9rationnelle de tout ou partie d\u2019une unit\u00e9 commerciale.<\/strong> <strong>Celle-ci est un lieu physique et\/ou virtuel permettant \u00e0 un client potentiel d\u2019acc\u00e9der \u00e0 une offre de produits ou de services. <\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2021\/12\/BTSimage2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2021\/12\/BTSimage2-1024x455.jpg\" alt=\"\" class=\"wp-image-16966\" style=\"width:784px;height:348px\" srcset=\"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2021\/12\/BTSimage2-1024x455.jpg 1024w, https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2021\/12\/BTSimage2-300x133.jpg 300w, https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2021\/12\/BTSimage2-768x341.jpg 768w, https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2021\/12\/BTSimage2-1536x682.jpg 1536w, https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2021\/12\/BTSimage2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p style=\"font-size:17px\">Le titulaire du BTS MCO prend en charge la relation client dans sa globalit\u00e9 ainsi que l\u2019animation et la dynamisation de l\u2019offre. Il assure \u00e9galement la gestion op\u00e9rationnelle de l\u2019unit\u00e9 commerciale ainsi que le management de son \u00e9quipe commerciale. <\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:48% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2020\/12\/BTSimage4-1024x600.jpg\" alt=\"\" class=\"wp-image-17104 size-full\" srcset=\"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2020\/12\/BTSimage4-1024x600.jpg 1024w, https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2020\/12\/BTSimage4-300x176.jpg 300w, https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2020\/12\/BTSimage4-768x450.jpg 768w, https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2020\/12\/BTSimage4.jpg 1215w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:17px\">Cette polyvalence fonctionnelle s\u2019inscrit dans un contexte d\u2019activit\u00e9s commerciales digitalis\u00e9es visant \u00e0 mettre en \u0153uvre la politique commerciale du r\u00e9seau et\/ou de l\u2019unit\u00e9 commerciale. <\/p>\n\n\n\n<p style=\"font-size:17px\">Le titulaire du BTS MCO exerce son m\u00e9tier en autonomie en s\u2019adaptant \u00e0 son environnement professionnel. <\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#c7d5ff;font-size:18px\"><strong>Les comp\u00e9tences professionnelles<\/strong><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:17px\"><strong>Le titulaire du BTS MCO assure diff\u00e9rentes activit\u00e9s au sein de l\u2019unit\u00e9 commerciale&nbsp;:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>G\u00e9rer la relation client et assurer la vente-conseil<\/strong> : il met en place des actions de veille commerciale afin de mieux appr\u00e9hender son environnement et am\u00e9liorer sa connaissance des clients. Il vend, conseille, suit la relation client. Il d\u00e9veloppe et fid\u00e9lise la client\u00e8le.<\/li>\n\n\n\n<li><strong>Animer et dynamiser l\u2019offre commerciale<\/strong> : il adapte l\u2019offre, maintient l\u2019espace commercial attractif et op\u00e9rationnel, organise des promotions et animations, et met en \u0153uvre la communication commerciale<\/li>\n\n\n\n<li><strong>Assurer la gestion op\u00e9rationnelle&nbsp;: <\/strong>&nbsp;il fixe les objectifs commerciaux, g\u00e8re les approvisionnements et les stocks, suit les r\u00e8glements, \u00e9labore les budgets. Il participe aux d\u00e9cisions d\u2019investissements et analyse les performances.<\/li>\n\n\n\n<li><strong>Manager l&rsquo;\u00e9quipe commerciale <\/strong>: Il \u00e9value les besoins, il recrute et r\u00e9partit les t\u00e2ches. Il \u00e9value les performances de son \u00e9quipe, et la motive.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#99e7e3;font-size:18px\"><strong>La formation pour le dipl\u00f4me BTS MCO<\/strong><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:17px\">La formation se d\u00e9roule sur 2 ans et s\u2019adresse aux futurs bacheliers et titulaires d\u2019un baccalaur\u00e9at STMG, bac professionnel tertiaire et bac g\u00e9n\u00e9ral. Le BTS MCO d\u00e9livre un dipl\u00f4me de niveau Bac +2.<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>Les qualit\u00e9s requises&nbsp;:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00eatre dynamique, curieux, ouvert, souriant, organis\u00e9 et rigoureux,<\/li>\n\n\n\n<li>avoir le sens relationnel et commercial,<\/li>\n\n\n\n<li>avoir l&rsquo;esprit d&rsquo;\u00e9quipe, et le go\u00fbt du challenge, et une bonne r\u00e9sistance au stress,<\/li>\n\n\n\n<li>avoir le sens des chiffres.<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:17px\"><strong>Les enseignements<\/strong> <strong>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Horaires hebdomadaires<\/strong><\/td><td><\/td><\/tr><tr><td><strong>Cours et Travaux Dirig\u00e9s<\/strong><\/td><td><strong>1\u00e8re ann\u00e9e<\/strong><\/td><td><strong>2\u00e8me ann\u00e9e<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>Culture g\u00e9n\u00e9rale et expression<\/td><td>2(1+1)<\/td><td>2(1+1)<\/td><td>&nbsp;<\/td><\/tr><tr><td>Langue \u00e9trang\u00e8re<\/td><td>3 (1+2)<\/td><td>3 (1+2)<\/td><td>&nbsp;<\/td><\/tr><tr><td>Culture \u00e9conomique, juridique et manag\u00e9riale<\/td><td>4<\/td><td>4<\/td><td>&nbsp;<\/td><\/tr><tr><td>D\u00e9veloppement de la relation client et vente-conseil<\/td><td>6 (2+4)<\/td><td>6 (2+3)<\/td><td>&nbsp;<\/td><\/tr><tr><td>Animation et dynamisation de l\u2019offre commerciale<\/td><td>5 (3+2)<\/td><td>6 (3+3)<\/td><td>&nbsp;<\/td><\/tr><tr><td>Gestion op\u00e9rationnelle<\/td><td>4 (2+2)<\/td><td>4 (2+2)<\/td><td>&nbsp;<\/td><\/tr><tr><td>Management de l\u2019\u00e9quipe commerciale<\/td><td>4 (2+2)<\/td><td>4 (2+2)<\/td><td>&nbsp;<\/td><\/tr><tr><td>Communication<\/td><td>2 (1+1)<\/td><td><\/td><td>&nbsp;<\/td><\/tr><tr><td>TOTAL<\/td><td><strong>28<\/strong><\/td><td><strong>28<\/strong><\/td><td>&nbsp;<\/td><\/tr><tr><td>Langue 2 (facultatif)<\/td><td>2<\/td><td>2<\/td><td>&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p style=\"font-size:17px\"><strong>Les p\u00e9riodes de formation en entreprise&nbsp;:<\/strong><\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>14 \u00e0 16 semaines <\/strong>de p\u00e9riodes de formation en entreprise sont r\u00e9parties &nbsp;sur les deux ann\u00e9es.<\/p>\n\n\n\n<p style=\"font-size:17px\"><strong>Des missions professionnelles de pr\u00e9paration et suivi <\/strong>sont planifi\u00e9es pour pr\u00e9parer et suivre les missions en entreprise. (10 demi-journ\u00e9es maximum par an).<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#c7d5ff;font-size:18px\"><strong>Les atouts du Lyc\u00e9e Fran\u00e7ois de Mahy<\/strong><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proche du centre-ville de Saint-Pierre, la capitale \u00e9conomique du sud, et des zones d\u2019activit\u00e9s commerciales dynamiques.<\/li>\n\n\n\n<li>Un vivier important d\u2019entreprises.<\/li>\n\n\n\n<li>\u00c0 proximit\u00e9 des grands axes routiers.<\/li>\n\n\n\n<li>Des relations privil\u00e9gi\u00e9es avec les entreprises.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2021\/12\/image.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2021\/12\/image-1024x606.png\" alt=\"\" class=\"wp-image-16979\" srcset=\"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2021\/12\/image-1024x606.png 1024w, https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2021\/12\/image-300x177.png 300w, https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2021\/12\/image-768x454.png 768w, https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2021\/12\/image-1536x909.png 1536w, https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2021\/12\/image.png 1562w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#99e7e3;font-size:18px\"><strong>Insertion professionnelle<\/strong><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:17px\">Le titulaire du BTS MCO a vocation \u00e0 exercer dans les secteurs suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Distribution des secteurs alimentaires ou sp\u00e9cialis\u00e9s<\/strong> : vendeur-conseil, marchandiseur, assistant chef de rayon, puis manageur de rayon, directeur adjoint et directeur de magasin&#8230;<\/li>\n\n\n\n<li><strong>Entreprises de prestations services<\/strong> : charg\u00e9 de client\u00e8le, conseiller commercial puis responsable d&rsquo;agence, chef de secteur&#8230;<\/li>\n\n\n\n<li><strong>Service commercial dans une entreprise de production<\/strong> : charg\u00e9 de l&rsquo;administration commerciale puis administrateur des ventes&#8230;<\/li>\n\n\n\n<li><strong>Entreprise de commerce \u00e9lectronique :<\/strong> vendeur-conseiller e-commerce, responsable e-commerce.<\/li>\n<\/ul>\n\n\n\n<p style=\"font-size:17px\">Le BTS MCO permet <strong>une poursuite d&rsquo;\u00e9tude<\/strong> en \u00e9cole de commerce, licence professionnelle, fili\u00e8res universitaires g\u00e9n\u00e9rales, formations compl\u00e9mentaires sp\u00e9cialis\u00e9es&#8230;<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2021\/12\/Brochure-BTS-MCO.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"610\" src=\"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2021\/12\/brochure.png\" alt=\"\" class=\"wp-image-17021\" style=\"width:408px;height:288px\" srcset=\"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2021\/12\/brochure.png 860w, https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2021\/12\/brochure-300x213.png 300w, https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2021\/12\/brochure-768x545.png 768w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-file aligncenter\"><a id=\"wp-block-file--media-8f6f6f7b-c5fe-494d-b0d1-d4e6ac12ece5\" href=\"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-content\/uploads\/sites\/61\/2021\/12\/Brochure-BTS-MCO.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><em>T\u00e9l\u00e9chargez la brochure BTS MCO<\/em><\/a><\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-normal-font-size\"><strong><em>Liens <\/em><\/strong><em><strong>vers des vid\u00e9os&nbsp;de m\u00e9tiers :&nbsp;<\/strong><\/em><strong><em> <\/em>&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-normal-font-size\"> <strong><em><a rel=\"noreferrer noopener\" href=\"https:\/\/recrutement.maisonsdumonde.com\/nos-metiers\/en-magasin\/vendeur\/\" target=\"_blank\">Vendeur-conseil chez Maisons du Monde<\/a><\/em><\/strong>&nbsp; <\/p>\n\n\n\n<p class=\"has-text-align-center has-normal-font-size\"><strong><em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=SZe8-zl8K9I\" target=\"_blank\">Chef de rayon<\/a><\/em><\/strong> <\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le titulaire du Brevet de Technicien Sup\u00e9rieur Management Commercial Op\u00e9rationnel (BTS MCO) a pour perspective de prendre la responsabilit\u00e9 op\u00e9rationnelle de tout ou partie d\u2019une unit\u00e9 commerciale. Celle-ci est un lieu physique et\/ou virtuel permettant \u00e0 un client potentiel d\u2019acc\u00e9der \u00e0 une offre de produits ou de services. Le titulaire du BTS MCO prend en [&hellip;]<\/p>\n","protected":false},"author":19067,"featured_media":17104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-16959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-action-pedagogique"],"_links":{"self":[{"href":"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-json\/wp\/v2\/posts\/16959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-json\/wp\/v2\/users\/19067"}],"replies":[{"embeddable":true,"href":"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-json\/wp\/v2\/comments?post=16959"}],"version-history":[{"count":70,"href":"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-json\/wp\/v2\/posts\/16959\/revisions"}],"predecessor-version":[{"id":31765,"href":"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-json\/wp\/v2\/posts\/16959\/revisions\/31765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-json\/wp\/v2\/media\/17104"}],"wp:attachment":[{"href":"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-json\/wp\/v2\/media?parent=16959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-json\/wp\/v2\/categories?post=16959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/etab.ac-reunion.fr\/lyc-francois-de-mahy\/wp-json\/wp\/v2\/tags?post=16959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}