{"id":4802,"date":"2021-09-08T11:25:24","date_gmt":"2021-09-08T07:25:24","guid":{"rendered":"http:\/\/lycee-llisle.ac-reunion.fr\/?page_id=4802"},"modified":"2025-01-28T12:25:03","modified_gmt":"2025-01-28T08:25:03","slug":"bts-com-2","status":"publish","type":"page","link":"https:\/\/etab.ac-reunion.fr\/lyc-leconte-de-lisle\/bts-com-2\/","title":{"rendered":"BTS Communication"},"content":{"rendered":"[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbArial||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#E09900&Prime; text_font_size=\u00a0\u00bb25px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<p style=\"text-align: center\"><strong>Brevet de Technicien Sup\u00e9rieur<\/strong><\/p>\n<p style=\"text-align: center\"><strong>Communication<\/strong><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/etab.ac-reunion.fr\/lyc-leconte-de-lisle\/wp-content\/uploads\/sites\/53\/2021\/09\/BTS-COM.png\u00a0\u00bb title_text=\u00a0\u00bbBTS COM\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#E09900&Prime; text_font_size=\u00a0\u00bb18px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]\n<p><strong>T\u00e9l\u00e9chargez la plaquette du BTS Communication ci-dessous.<\/strong><a href=\"https:\/\/etab.ac-reunion.fr\/lyc-leconte-de-lisle\/wp-content\/uploads\/sites\/53\/2021\/09\/Plaquette-BTS-COM.pdf\" rel=\"attachment wp-att-4785\"><\/a><\/p>\n<p><strong><\/strong><\/p>\n<p><strong><a href=\"https:\/\/etab.ac-reunion.fr\/lyc-leconte-de-lisle\/wp-content\/uploads\/sites\/53\/2023\/11\/COM-2024.pdf\" rel=\"attachment wp-att-5992\"><\/a><a href=\"https:\/\/etab.ac-reunion.fr\/lyc-leconte-de-lisle\/wp-content\/uploads\/sites\/53\/2025\/01\/BTS-COM-2024-2025.pdf\" rel=\"attachment wp-att-6740\">BTS COM 2024-2025<\/a><a href=\"https:\/\/etab.ac-reunion.fr\/lyc-leconte-de-lisle\/wp-content\/uploads\/sites\/53\/2023\/11\/COM-2024.pdf\" rel=\"attachment wp-att-5992\"><\/a><\/strong><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#E09900&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]\n<p>Le titulaire du BTS Communication con\u00e7oit et met en \u0153uvre des op\u00e9rations de communication, qui peuvent rev\u00eatir une forme publicitaire, \u00e9v\u00e9nementielle, relationnelle, dans le cadre de campagnes commerciales, institutionnelles, sociales ou publiques.<\/p>\n<p>Il participe \u00e0 la cr\u00e9ation des formes et des contenus de communication interne ou externe, dans le cadre de la strat\u00e9gie fix\u00e9e par la direction de l&rsquo;organisation. Il en assure la qualit\u00e9 et la coh\u00e9rence.<\/p>\n<p>Son activit\u00e9 principale consiste \u00e0 produire et \u00e0 commercialiser des solutions de communication permettant de r\u00e9pondre aux attentes de publics vari\u00e9s. Cela implique la mise en \u0153uvre et le suivi de projets de communication, la gestion de la relation avec l\u2019annonceur, avec les prestataires et la mise en place d\u2019une veille permanente.<\/p>\n<p>Le titulaire du BTS Communication coordonne, planifie, budg\u00e9tise et contr\u00f4le les diff\u00e9rentes t\u00e2ches de communication. Il assure le lien entre l\u2019annonceur et les diff\u00e9rents intervenants.<\/p>\n<p>Son action s&rsquo;inscrit dans le respect des exigences professionnelles particuli\u00e8rement en ce qui concerne la qualit\u00e9 et la d\u00e9ontologie.<\/p>\n<p>C&rsquo;est un multisp\u00e9cialiste dont l&rsquo;activit\u00e9 se situe dans un contexte de mutation fr\u00e9quente des m\u00e9tiers de la communication, en raison notamment de l&rsquo;impact des nouvelles technologies. Il \u00e9volue dans un environnement h\u00e9t\u00e9rog\u00e8ne et complexe en termes de secteurs d\u2019activit\u00e9, de m\u00e9tiers et d&rsquo;annonceurs.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Brevet de Technicien Sup\u00e9rieur CommunicationT\u00e9l\u00e9chargez la plaquette du BTS Communication ci-dessous. BTS COM 2024-2025Le titulaire du BTS Communication con\u00e7oit et met en \u0153uvre des op\u00e9rations de communication, qui peuvent rev\u00eatir une forme publicitaire, \u00e9v\u00e9nementielle, relationnelle, dans le cadre de campagnes commerciales, institutionnelles, sociales ou publiques. Il participe \u00e0 la cr\u00e9ation des formes et des contenus [&hellip;]<\/p>\n","protected":false},"author":17510,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-4802","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/etab.ac-reunion.fr\/lyc-leconte-de-lisle\/wp-json\/wp\/v2\/pages\/4802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/etab.ac-reunion.fr\/lyc-leconte-de-lisle\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/etab.ac-reunion.fr\/lyc-leconte-de-lisle\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/etab.ac-reunion.fr\/lyc-leconte-de-lisle\/wp-json\/wp\/v2\/users\/17510"}],"replies":[{"embeddable":true,"href":"https:\/\/etab.ac-reunion.fr\/lyc-leconte-de-lisle\/wp-json\/wp\/v2\/comments?post=4802"}],"version-history":[{"count":7,"href":"https:\/\/etab.ac-reunion.fr\/lyc-leconte-de-lisle\/wp-json\/wp\/v2\/pages\/4802\/revisions"}],"predecessor-version":[{"id":6753,"href":"https:\/\/etab.ac-reunion.fr\/lyc-leconte-de-lisle\/wp-json\/wp\/v2\/pages\/4802\/revisions\/6753"}],"wp:attachment":[{"href":"https:\/\/etab.ac-reunion.fr\/lyc-leconte-de-lisle\/wp-json\/wp\/v2\/media?parent=4802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}